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Flushgate
The flush heard around the world.
It become the flush heard around the world.
The event quickly went viral with our communication strategy, with the hashtag #flushgate trending on social media platforms
Citizen outrage was overwhelming, and the controversy was widely discussed online by the likes of Erin Brockovich.
The virality of the event was further amplified by the extensive media coverage it received from an innumerable amount of international outlets, ranging from the BBC to The South China Morning Post and being named Newsmakers of the Year 2015: Hashtags, by MacLean's magazine.
Notable Media:
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