Un Cadeau du Ciel

Presenting the successful campaign we orchestrated for Un Cadeau du Ciel, a notable signatory on the popular Quebec show, Dans l'Oeil du Dragon. Our goal was to harness the power of their dedicated followers to achieve a remarkable victory.

Our mission: Train the followers of Un Cadeau du Ciel to create a powerful online storm that would secure the People's Choice Award at Banque Nationale's Startup Fest in 2020.

The Strategy:

We implemented a multi-faceted approach to engage and mobilize their audience:

1. Follower Training: Using the same strategy as with #Flushgate, we educated their followers on effective digital advocacy techniques, empowering them to amplify their voices and spread the word.

2. Strategic Campaigning: We crafted a series of strategic calls to action, guiding the followers on how to vote, share, and promote Un Cadeau du Ciel across various platforms.

3. Consistent Engagement: We maintained a constant flow of engaging content to keep the momentum going, ensuring that the followers remained active and enthusiastic.

The Result:

Thanks to the unwavering support and dedication of their followers, Un Cadeau du Ciel triumphed, winning the People's Choice Award at Banque Nationale's Startup Fest in 2020. This victory not only highlighted the strength of their community but also showcased the effectiveness of a well-executed digital campaign.

Notable Media:

Our campaign and Un Cadeau du Ciel's success were featured in various media outlets, including an article on Les Affaires, which can be found here: Le Défi Start-up